Instagram s adding some new features for the holidays including Collages for Stories seasonal Add Yours templates new fonts chat themes and more First off on Collages Last month some IG users reported seeing a new Collage option promoted in-stream... Read more

Being to attribute performance accurately is a major challenge for influencer marketers Here GreenJinn s Holly Tester argues that media plug-ins like her company s own can go some way to solving it First we had a wave of new... Read more

After previewing its AI-powered video editing tools late last year Meta is now making the first of these available in both the Meta AI and Instagram s Edits app with a new Restyle option enabling users to completely alter the... Read more

Big luxury brands are recruiting robot influencers to promote their products Could this be the future of marketing and what will it mean for influencers Within the vast landscape of social media there has been a noticeable uptake in influencers... Read more

Influencer rates are rising brands are seeking communities and people particularly Gen Z are growing wary of influencers promoted products In response some marketers particularly those in the CPG and retail space are banking on user-generated content UGC to reach... Read more

This weekend luxury fashion influencer Masoom Minawala posted a nbsp now-deleted video seeking a questionable to put it one way degree of reverence for her work She reacted to a post deriding influencers explaining how influencing changes lives a claim... Read more

TikTok's influence on shopping is growing among young people according to new data from two reports Influencer-marketing company IZEA found in a survey that Gen-Z and millennial consumers viewed TikTok as the best platform to promote a product through an... Read more

Today the average time spent on social platforms has increased to more than hours per day according to market research firm GWI while social media holds an ever-greater share of total time spent online accounting for percent globally With that... Read more

AI has already impacted many aspects of the nbsp creator economy nbsp from helping with idea generation to automating editing tasks and creating virtual characters Over of creators use AI regularly two recent nbsp surveys nbsp found and nbsp brands... Read more

New Delhi Luggage brand Mokobara partnered with fashion influencer Nagma Mirajkar to promote its products to her million followers on Instagram last month The move was part of the company s plans to shift a significant part of its advertising... Read more

Dubai s highly anticipated annual health and wellness festival Active on the Beach is thrilled to invite the fitness community for a joyous reunion on Sunday Open to all this one-day beach festival at the iconic Kempinski Hotel amp Residences... Read more

Generation X is nbsp often described nbsp using modifiers like lost forgotten and invisible and those labels also apply to the cohort s activities on nbsp TikTok According to research published by the media agency nbsp Wavemaker influencer marketing campaigns... Read more