HypeAuditor has released its fourth annual State of Influencer Marketing report revealing that the number of influencers impacted by fraud continues to decrease Each year the report provides an overview of the latest news from social media platforms most used... Read more

Alix Earle is a -year-old influencer and a college student at the University of Miami In the last month she's skyrocketed to fame gaining almost million followers on TikTok Here's a bit more about her and how she became so... Read more

khaleejtimes LG Ad Solutions a global leader in connected TV CTV and cross-screen advertising has announced an exclusive partnership with ArabyAds a leading ad tech company in the UAE Saudi Arabia and Egypt This partnership represents the company's expansion of... Read more

LOS ANGELES - When Cassidy Jacobson was years old she posted a video of herself dancing on the popular app TikTok Little did she know then that six years later her Casssidy J account would have million followers on the... Read more

In the dynamic realm of digital marketing businesses are always on the hunt for fresh and inventive ways to promote their products and services Influencer marketing has risen to prominence in recent years creating a significant impact across a wide... Read more

In the ever-evolving world of short-form video content platforms like TikTok and Instagram have long been known for their user-friendly in-app editing tools which allow creators to quickly produce engaging high-quality content But now YouTube Shorts is stepping up its... Read more

Social media influencers are like modern-day famous people Back in the day everyone wanted to wear what Marilyn Monroe wore or drink the same beer as Elvis But now influencers can show off products to many people online Influencers aren't... Read more

These days ads and subscription services seem to be seeping into every nook and cranny of the digital space At least we were safe from those annoyances when using our appliances But even that safe haven may be gone once... Read more

The concept of an influencer is a broad one It doesn t matter what you label your influencer the rules apply to anyone posting content online be that brand ambassadors paid partners or influencers The Advertising Standards Authority ASA and... Read more

YouTube s looking to help creators establish more brand partnership opportunities via a new Open Call element within its BrandConnect platform which will enable brands to post opportunities for prospective creators to apply to work with them As you can... Read more

Lionel Messi the famous footballers today announced that he has taken over the role of global brand ambassador for BYJU S education for all The announcement was made through his personal social media account Children are our future And each... Read more

Zefmo s influencer marketing report shares the industry s progress and provides a peek into the global trends of nbsp The hyperlocal micro-influencers are disrupting the Indian influencer economy Brands are tapping into these hyperlocal micro influencers sticky engagement quotient... Read more