The creator economy has seen significant growth in recent years and popular subsegments in this space include gaming beauty travel comedy and fashion Companies are leveraging these subsegments to reach consumers in different regions One notable trend in the creator... Read more

Share of marketing budgets spent on influencer marketing worldwide During a global survey among marketing agencies and brands percent of respondents stated they invested to percent of their marketing budget into influencer marketing Another percent devoted more than percent to... Read more

The Netflix show you've been waiting forSince downloading TikTok in the first lockdown the Hype House collective have been on our radar And now they're on our TV screens too thanks to new Netflix reality show Hype House which gets... Read more

In the buzzing hive of social media not all influencers wear crowns Some wield power through genuine connections and heartfelt recommendations Enter the micro-influencer a unique blend of authenticity and influence Here s what you need to know about how... Read more

Social media fame can open more doors for wholesale expansion That s the case for Mari Llewellyn co-founder of supplements brand Bloom who boasts over million followers on Instagram on TikTok and on Youtube Bloom announced its first retail partnership... Read more

France is finalizing a law that seeks to regulate the commercial activities of influencers and protect consumers from nbsp possible fraud or scams The regulation which has already been approved by the National Assembly and the Senate prohibits promoting cosmetic... Read more

Current data shows that sponsored posts shared in the H increased by As consumer habits led brands to digital the role of influencer marketing in brand communication got bigger Current data shows that sponsored posts shared in the H increased... Read more

Simran Kaur nbsp and nbsp Sonya Gupthan nbsp call their journey an unlearning process overcoming insecurities that they didn t have the right background education or experience to make investments The two Aucklanders friends since they were five started their... Read more

The Australia Consumer and Competition Commission ACCC is combing through social media platforms to identify influencers that don t disclose affiliations with the product and company they re promoting Social media users reported more than influencers to the regulator nbsp... Read more

There once was a time when many people seemed to eat up the content from influencer trips to nbsp Coachella nbsp and nbsp Paris Fashion Week But those days may be over Based on the internet s reception it seems... Read more

Once considered just a trend influencer marketing is now increasingly becoming a significant part of a brand s marketing strategy As per recent industry estimates India s influencer marketing industry will be worth Rs crore by nbsp This projected growth... Read more

The rise of nano influencers Leveraging small audiences for big impactIn the world of social media where the term influencer often conjures images of glamorous lifestyles and millions of followers a new trend is quietly taking the stage the rise... Read more