Social media influencers will now have to declare all material interests Will this impact scale and scope Which band of influencers will be hit most The Department of Consumer Affairs under Ministry of Consumer Affairs Food and Public Distribution released... Read more

It's no secret that influencer marketing popularity has skyrocketed over the past couple of years and partnering with influencers isn't a new concept Just over the past year the industry was nbsp valued at billion nbsp and still keeps growing... Read more

TikTok s announced some new AI-powered elements for its TikTok Symphony brand creation platform including updated text-to-video creation image-to-video animation and more First off TikTok s rolling out its own version of text-to-video which will generate AI video using TikTok... Read more

Gen Z consumers are percent more likely to take their friends recommendation over an influencer or a celebrity while making a purchase decision revealed a study from Yuvaa Gen Z consumers are percent more likely to take their friends' recommendation... Read more

The consumer of today is online and it cannot be denied that social media is here to stay In the last decade or so the Digital Age has ushered in technologies that have changed the way we live on a... Read more

TikTok s beauty influencers are known for driving major sales spikes but not necessarily with their own brands As beauty YouTubers became embroiled in money-losing drama over the past several years brands shifted their sights to TikTokers Comparatively wholesome with... Read more

Human influencers can still thrive amid their AI virtual counterparts Employ these strategies to stay relevant on social media The proliferation of virtual influencers is changing the way brands approach digital marketing They could make AI-generated personas go viral while... Read more

Gaurav Chanana founded the Mumbai-based production house Lucifer Circus four years ago in his own words out of joblessness Since then the production house has worked with some of the biggest brands and the best agencies in the country and... Read more

As consumers become savvy and therefore more immune to traditional advertising influencer marketing is rapidly becoming an essential marketing strategy for businesses to reach and engage with their audiences At my agency it s something that we have increasingly included... Read more

Singapore nbsp Publicis Groupe has entered into a definitive agreement to acquire Influential the influencer marketing platform and company known for authentically connecting brands to audiences through the development deployment and optimisation of creator-driven digital campaigns With this acquisition Publicis... Read more

If you re looking to boost your brand or business on Instagram influencer marketing can be an excellent way to connect with engaged and relevant audiences How so Well consider the following nbsp nbsp of nbsp Instagram users have taken... Read more

Influencers are growing to be potent marketing tools with no signs of decline the report saysUAE s Majid Al Futtaim Lifestyle unveiled the Beyond Shopping Report providing an in-depth analysis of consumer spending patterns upcoming trends and market predictions The... Read more