F ilte Ireland spent nearly paying social-media influencers to promote various destinations around Ireland over the past two years The tourism authority forked out fees nbsp ranging from to to well-known personalities between August and nbsp December Figures released under... Read more
It is known that in recent years influencer marketing has become one of the most popular channels for attracting users and advertising products as well as mobile applications According to different data on the platforms of YouTube TikTok and Instagram... Read more
Influencers have played an evolving role in brands marketing strategies facilitating discovery growing brand awareness creating content and becoming advocates Now the emergence of social commerce is setting the scene for a new dawn of influencer marketing an opportunity forecast... Read more
Digital marketing playbooks have been turned upside down by recent nbsp data privacy changes mandating an existential shift for fashion brands that once relied on customer targeting tools offered at scale by Silicon Valley s tech giants Third-party ad targeting... Read more
The online influencer market shows no signs of slowing down anytime soon According to new findings from influencer marketplace Collabstr will be a banner year for the influencer world but we can now expect an increasing amount of that action... Read more
Dream chaser model and traveller reads the Instagram bio of Kyra a new influencer in town She s a -year-old Mumbai-based model who is fashionable fitness conscious and is gaining a strong foothold in the influencer marketing space Since her... Read more
With so many influencers and creators now launching their own product lines which are receiving tremendous love from their followers going forward there is a perspective for brands to start thinking of product line collaborations too and not just a... Read more
At a time when influencer marketing is booming industry experts discuss how brands need to relook at their influencer strategiesIn layman's terms influencer marketing is a form of marketing that involves the use of influencers people and organisations who have... Read more
Today every marketer has influencer marketing at the top of their minds It has generated a tremendous tsunami over social media in just a few short years The reason is due to these influencers' devoted following of customers When such... Read more