There has been a slow and steady change in how brands carry out their operations especially after the pandemic The focus has shifted to the virtual world as e-commerce industries expand and ed-tech and health-tech industries solidify their footing in... Read more
The rise of social media has brought with it an explosion of influencer marketing Whether their reach is global national or regional savvy influencers have grown increasingly sophisticated when it comes to monetizing their work Similarly influencer marketing is no... Read more
inkedIn influencers are a relatively rare breed nbsp The platform invites nbsp roughly people a year nbsp from among the world s foremost thinkers leaders and innovators to be dubbed official influencers The likes of nbsp Richard Branson nbsp Bill... Read more
As influencer marketing evolves, will companies and agencies experiment with new content tools such as bots?
Marketing agencies and brands are delving further into influencer marketing collaborating with everything from Artificial Virtual Influencers to Micro Influencers on Social Media Initially there were some doubts about the reliability of these investments but as the industry matures companies... Read more
When someone makes a purchase on a website after clicking through a trackable link or using a specific code the influencer who posted it can earn a commission from that sale in what's called affiliate marketing nbsp Influencers often use... Read more
New Delhi Luggage brand Mokobara partnered with fashion influencer Nagma Mirajkar to promote its products to her million followers on Instagram last month The move was part of the company s plans to shift a significant part of its advertising... Read more
Influencer marketing could become one of the most powerful marketing tools in Creator marketing can drive brand growth across the entire purchasing funnel and many companies have leveraged online and offline influencer strategies over the last several years Understanding social... Read more
As most influencers are struggling to maintain fame, a new 'it girl' TikToker grew 1.7 million followers in a month. So who is Alix Earle?
Alix Earle is a -year-old influencer and a college student at the University of Miami In the last month she's skyrocketed to fame gaining almost million followers on TikTok Here's a bit more about her and how she became so... Read more
A new study was conducted by nbsp Adobe nbsp this year to find out which time of the year influencers felt the most productive Turns out it is the holiday season According to the study influencers have been working non-stop... Read more
Walee Technologies WALEE Pakistan s leading Influencer Marketing and Social Commerce SaaS platform launched Pakistan s nbsp first data-driven Influencer Industry Insights Report nbsp for - using its AI-powered social listening tool to help brands and agencies deliver a better... Read more
From nbsp privacy concerns nbsp to the nbsp death of the college essay there have been many questions and controversies surrounding the use of artificial intelligence AI but that hasn t stopped it from becoming one of the most consequential... Read more
It is known that in recent years influencer marketing has become one of the most popular channels for attracting users and advertising products as well as mobile applications According to different data on the platforms of YouTube TikTok and Instagram... Read more