Influencers are individuals who have built a reliable reputation as experts in a specific industry They are outgoing people who feel comfortable in sharing personal life details with others and have a sizable fan base across varioussocial media platforms and... Read more

Influencers aspire to turn likes into dollars through brand sponsorships but these deals can erode their reputations says research by Shunyuan Zhang Marketers should seek out authentic voices on YouTube not necessarily those with the most followersYouTube influencers amass followers... Read more

Radio s progressive nature reaps from its fortitude to keep developing the medium with the objective of staying relevant In light of the dramatic shift in consumer behaviour that followed the pandemic several organisations across industries had to refocus re-evaluate... Read more

Timesofindia According to reports roughly virtual influencers are currently active on social media On social media the biggest has millions of followers Currently Lu the digital spokesperson for Brazilian shop Magazine Luiza has million Instagram followers Some focus on particular... Read more

Meghan Markle is rumoured to be gearing up for a return to Instagram with an online gossip portal citing an unnamed source saying that she is ready to be an influencer The rumour started doing the rounds on social media... Read more

Influencers in Norway are now required by law to label when their images on social media have been retouched The new regulations from Norway s Ministry of Children and Family Affairs have been brought in to try and fight unrealistic... Read more

Let s be honest Social media is sexy and so is the discourse surrounding it From the latest TikTok trend to Elon Musk taking over Twitter there always seems to be something new happening in the digital world Social media... Read more

Qatari YouTuber Ghanim Al Muftah starred alongside Morgan Freeman in the World Cup opening ceremony Al Muftah is known for his motivational speeches and social media presence featuring on TEDxQatarUniversity in aged to talk about his condition caudal regression syndrome... Read more

The pandemic has undoubtedly pushed tech giants to think outside of the box in terms of the way people connect and communicate While life may be returning to normal though the virus has left an indelible mark particularly in the... Read more

The evolution of the influencer marketing industry and the economyHypeAuditor found that despite the economic slowdown and reviewed marketing budgets brands are still expected to continue to invest in influencer marketing While overall marketing budgets may be revised downward brands... Read more

By Yulia Aslamova Head of Asia DRIM- India's st performance-based influencer marketing platform If you re a startup chasing that million-dollar dream then you ve got to have this key marketing medium in your mix Influencer marketing today is a... Read more

The round was led by Anchorless Bangladesh a New York based early-stage venture capital firm active in the local startup ecosystemHypeScout a SaaS-based Bangladeshi influencer marketing startup has raised in pre-seed funding The round was led by Anchorless Bangladesh a... Read more