The pandemic has undoubtedly pushed tech giants to think outside of the box in terms of the way people connect and communicate While life may be returning to normal though the virus has left an indelible mark particularly in the... Read more

With a well-planned strategy engaging your staff clients and prospects through influencer marketing can lead to amplified brand exposure If you think influencer marketing is not for your brand you might miss exciting opportunities to create unique and engaging content... Read more

The creator economy has evolved and the traditional power dynamics between brands and influencers have shifted No longer are brands the sole powerhouses and influencers aren't just individuals awaiting their big break They've become the landscape itself and shape consumer... Read more

The creator economy has entered a new phase of maturity with the addressable market for creators and influencers estimated at around billion in a figure projected to almost double over the next five years according to Goldman Sachs This explosive... Read more

Not to sound confusing but influencer marketing agency Influencer is adopting a brand lift measurement solution in a move to demonstrate the value of employing influencers and creators Digiday has learned The move comes at a time when influencers are... Read more

Businesses eagerly anticipate good sales during the year-end festive season as lives have finally reverted back to normal after two years due to the pandemic The festive season is usually that time of the year when buyers go all-out on... Read more

There's a right way and a wrong way to incorporate influencers into your marketing strategy Here's how to do it right There's a right way and a wrong way to incorporate influencers into your marketing strategy Here's how to do... Read more

Researchers from LUISS Guido Carli University have published a new study that examines whether and how subtle shifts in language arousal might shape consumer engagement and the way it affects perceptions of influencers' trustworthiness The study published in the Journal... Read more

OMNES Influencers a joint venture between OMNES Media and Shams Media Services LLC A Sharjah Media City subsidiary announced that its opening the door for strategic partnerships to represent its business in regional and global markets The aim is to... Read more

The French Parliament will vote on a law to regulate social media influencers today The law aims to improve transparency around the advertisements social media influencers take part in and unsure non-EU influencers follow French and EU law in the... Read more

Brands come to Daisy with a goal like increasing engagement on an Instagram post They pay the company a CPM rate to use the platform's pool of influencers Creators who download the app are provided with a list of campaign... Read more

Sephora has dropped Addison Rae s Item Beauty and Hyram Yarbro s Selfless by Hyram which launched at the retailer to much fanfare in Both influencers failed to develop brands that resonated with their followers Sephora has lost confidence in... Read more