Rise of AI in influencer sphere sparks concerns about spread of deepfake technologyA new wave of influencers is emerging and they're entirely digital Meet Aitana Lopez a vibrant Instagram personality with over followers adorning pink hair and an array of... Read more

The evolution of the influencer marketing industry and the economyHypeAuditor found that despite the economic slowdown and reviewed marketing budgets brands are still expected to continue to invest in influencer marketing While overall marketing budgets may be revised downward brands... Read more

Think about the last time you saw a post from an influencer that made you stop scrolling What was it about the person and content that convinced you to pause or even inspired you to try a new product or... Read more

In today's rapidly evolving economic landscape uncertainty has become the new norm Global events technological advancements and shifts in consumer behavior have combined to create an environment where businesses face unprecedented challenges As companies navigate this uncertain terrain maintaining consistent... Read more

Successful trend-spotting is the thread that links evolving social trends and marketing strategies together The ability to identify and leverage current trends is what really sets proactive brands apart from the rest Understanding and acting on these trends quickly helps... Read more

TikTok has published the latest version of its holiday shopping guide which includes a heap of stats and insights to help you plan your holiday marketing campaigns TikTok s -Page Holidays For You guide is formatted more like an infographic... Read more

Over the last few years there s been a big push to increase the age of access to social media apps due to concerns around exposure to harmful materials predators misinformation etc Indeed in the last year alone several European... Read more

As travel companies seek to promote themselves to audiences on social media platforms including Instagram TikTok and YouTube a study delves into the results they can expect to achieve The study from Jerne a platform connecting creators with experience providers... Read more

What exactly is a social media influencer You may think you know But do you know how the audience you re trying to reach really thinks about influencers how they interact with these digital celebrities and what they want A... Read more

There's a right way and a wrong way to incorporate influencers into your marketing strategy Here's how to do it right There's a right way and a wrong way to incorporate influencers into your marketing strategy Here's how to do... Read more

The videos and images seem to be everywhere A young woman looks out over sparkling blue seas from a cruise cabin balcony in an Instagram Reel A man gives a -second tour of a five-star hotel room set to trendy... Read more

NEW YORK As online shopping continues to overtake brick-and-mortar businesses it turns out that even online websites are becoming a thing of the past Based on their shopping habits on social media a new survey finds Americans have the potential... Read more