Influencer marketing is maturing as a business for many marketers and media agencies as they find ways to leverage creator content and gain new audiences From using artificial virtual influencers to micro influencers on social media agencies and brands are... اقرأ أكثر

Qatari YouTuber Ghanim Al Muftah starred alongside Morgan Freeman in the World Cup opening ceremony Al Muftah is known for his motivational speeches and social media presence featuring on TEDxQatarUniversity in aged to talk about his condition caudal regression syndrome... اقرأ أكثر

New Delhi Luggage brand Mokobara partnered with fashion influencer Nagma Mirajkar to promote its products to her million followers on Instagram last month The move was part of the company s plans to shift a significant part of its advertising... اقرأ أكثر

Let s be honest Social media is sexy and so is the discourse surrounding it From the latest TikTok trend to Elon Musk taking over Twitter there always seems to be something new happening in the digital world Social media... اقرأ أكثر

The FTC says Google paid radio DJs to say they loved the Pixel Google and iHeartMedia the US's biggest radio station operator are being hit with a false advertising lawsuit for ads they ran about the Pixel which we found... اقرأ أكثر

The second edition of the Impact Digital Influencer Conference will be held today November from noon onwards in Mumbai The much-awaited INCA-e m Influencer Marketing Report will also be unveiled today in the presence of eminent leaders from the advertising... اقرأ أكثر

Meghan Markle is rumoured to be gearing up for a return to Instagram with an online gossip portal citing an unnamed source saying that she is ready to be an influencer The rumour started doing the rounds on social media... اقرأ أكثر

To hear some people on TikTok tell it we've spent years in a panoramic Or perhaps it was a panini press Some are in the leg booty community and stand firmly against cornucopia If it all sounds like a foreign... اقرأ أكثر

khaleejtimes LG Ad Solutions a global leader in connected TV CTV and cross-screen advertising has announced an exclusive partnership with ArabyAds a leading ad tech company in the UAE Saudi Arabia and Egypt This partnership represents the company's expansion of... اقرأ أكثر

Timesofindia According to reports roughly virtual influencers are currently active on social media On social media the biggest has millions of followers Currently Lu the digital spokesperson for Brazilian shop Magazine Luiza has million Instagram followers Some focus on particular... اقرأ أكثر

Influencer marketing has skyrocketed in popularity as an advertising channel The creator market is estimated to reach billion this year with influencer marketing expected to grow just over billion With more than of marketers planning to increase their budgets on... اقرأ أكثر

Radio s progressive nature reaps from its fortitude to keep developing the medium with the objective of staying relevant In light of the dramatic shift in consumer behaviour that followed the pandemic several organisations across industries had to refocus re-evaluate... اقرأ أكثر