Every CMO s challenge with influencer marketing is that it can be difficult to measure the effectiveness of campaigns Additionally not all influencers may be transparent about their audiences or true engagement leading to massive credibility issues It can also... Read more

Social media influencers have embraced artificial intelligence to spice up their content but they are also facing growing competition from AI-generated Instagramers TikTokers and YouTubers Sporting pink hair and posing in lingerie swimsuits or gym outfits Aitana Lopez has more... Read more

LinkedIn has unveiled new research-backed creative principles aimed at boosting B B ad performance The findings based on a year-long analysis of top-performing LinkedIn ads reveal that vertical mobile ads drive higher engagement than horizontal formats Humorous content also generates... Read more

It was perhaps Leo Tolstoy who wrote that only an arrogant person considers himself perfect Conversely those harbouring delusions of self-perfection might also be actively courting arrogance The attack on cricketer Prithvi Shaw and a companion by a bunch of... Read more

The round was led by Anchorless Bangladesh a New York based early-stage venture capital firm active in the local startup ecosystemHypeScout a SaaS-based Bangladeshi influencer marketing startup has raised in pre-seed funding The round was led by Anchorless Bangladesh a... Read more

Traditional marketing outlets are no longer a baseline for marketing strategies but these methods haven t disappeared Rather their practical applications have evolved As businesses continue to shift into a digital-first world and our methods change accordingly the ways we... Read more

A few days ago I attended an excellent Digital Summit organised by Kantar the data and insights consulting company It was a well curated event full of relevant new information and insights about the digital marketing world A wide range... Read more

Key stat nbsp US influencer marketing spend will grow more than three times faster than social ad spend in and it will remain ahead through according to our forecast Beyond the chart The Hollywood strikes have helped the creator economy... Read more

The news nbsp With more than nbsp million sign-ups nbsp in the first few hours after launching nbsp Meta nbsp has proven that there s significant user interest in its nbsp Twitter nbsp competitor nbsp Threads Now comes the next... Read more

Like every other e-commerce marketer you want to create a social commerce programme where you work with influencers to help sell out your products If that's not the case read here why you should Thandi Gama a fashion and lifestyle... Read more

In today s fast-paced digital landscape the influence of social media is undeniable As technology companies strive to reach their target customers they are increasingly turning to a new and powerful ally influencers These digital trendsetters have disrupted traditional marketing... Read more

The FTC says Google paid radio DJs to say they loved the Pixel Google and iHeartMedia the US's biggest radio station operator are being hit with a false advertising lawsuit for ads they ran about the Pixel which we found... Read more