Consumers are sharing more on preferred beauty routines and how the products are effective nbsp One in five social media users consider themselves to be content creators or influencers according to new nbsp Mintel research This number increases to for... Read more

Over three-quarters of brands are looking to partner with macro influencers those who have between and followers like nbsp TikTok creator Cherie Luo in according to a new report from the influencer-marketing agency Linqia The last time Linqia published this... Read more

LinkedIn has unveiled new research-backed creative principles aimed at boosting B B ad performance The findings based on a year-long analysis of top-performing LinkedIn ads reveal that vertical mobile ads drive higher engagement than horizontal formats Humorous content also generates... Read more

If there is one trend that will continue to see an upward swing more than ever it will be of brands investing in digital marketing via new tech tools Smart businesses are hopping on to the latest trends to incorporate... Read more

It was perhaps Leo Tolstoy who wrote that only an arrogant person considers himself perfect Conversely those harbouring delusions of self-perfection might also be actively courting arrogance The attack on cricketer Prithvi Shaw and a companion by a bunch of... Read more

Key stat nbsp US influencer marketing spend will grow more than three times faster than social ad spend in and it will remain ahead through according to our forecast Beyond the chart The Hollywood strikes have helped the creator economy... Read more

Lead retail amp e-commerce analyst Claire Tassin looks to the future of product recommendations comparing emerging AI capabilities with the influencer economyEvery few weeks it seems someone declares the influencer economy dead The reality is far from it though the... Read more

Aspire io drives word-of-mouth commerce at scale for global giants and high-growth DTC brands cutting through the noise of traditional paths to purchase Fighting rising acquisition costs the sunsetting of third-party cookies and the dwindling returns of once highly-profitable advertising... Read more

Social media influencers have embraced artificial intelligence to spice up their content but they are also facing growing competition from AI-generated Instagramers TikTokers and YouTubers Sporting pink hair and posing in lingerie swimsuits or gym outfits Aitana Lopez has more... Read more

The FTC says Google paid radio DJs to say they loved the Pixel Google and iHeartMedia the US's biggest radio station operator are being hit with a false advertising lawsuit for ads they ran about the Pixel which we found... Read more

There is no stronger form of advertising than a genuine and authentic personal recommendation from a trusted friend who knows you well it is the age-old form of marketing known as word of mouth Upon entering the social media age... Read more

Last month TikTok said it was rolling out a tool that would let brands create ads of real people powered by generative AI on its platform nbsp Brands can choose from two different types of avatars to suit their needs... Read more