The worst thing for any customer is not getting assistance from a brand when problems arise and that appears to be taking place on Instagram Top influencers on the leading social media platform aren t happy with the way things... Read more

Key stat nbsp US influencer marketing spend will grow more than three times faster than social ad spend in and it will remain ahead through according to our forecast Beyond the chart The Hollywood strikes have helped the creator economy... Read more

Mumbai Within the ever-changing field of marketing companies and brands are increasingly turning to Affiliate Marketing as a key strategy to connect with their target audience This innovative approach involves compensating external parties to promote products and services creating a... Read more

LinkedIn has unveiled new research-backed creative principles aimed at boosting B B ad performance The findings based on a year-long analysis of top-performing LinkedIn ads reveal that vertical mobile ads drive higher engagement than horizontal formats Humorous content also generates... Read more

The FTC says Google paid radio DJs to say they loved the Pixel Google and iHeartMedia the US's biggest radio station operator are being hit with a false advertising lawsuit for ads they ran about the Pixel which we found... Read more

If there is one trend that will continue to see an upward swing more than ever it will be of brands investing in digital marketing via new tech tools Smart businesses are hopping on to the latest trends to incorporate... Read more

Traditional marketing outlets are no longer a baseline for marketing strategies but these methods haven t disappeared Rather their practical applications have evolved As businesses continue to shift into a digital-first world and our methods change accordingly the ways we... Read more

Influencer marketing is more than just a passing trend Mumbai In the digital age where social media reigns supreme traditional methods of advertising are undergoing a significant transformation Enter influencer marketing a dynamic strategy that has revolutionized brand promotion by... Read more

Social media influencers have embraced artificial intelligence to spice up their content but they are also facing growing competition from AI-generated Instagramers TikTokers and YouTubers Sporting pink hair and posing in lingerie swimsuits or gym outfits Aitana Lopez has more... Read more

A few days ago I attended an excellent Digital Summit organised by Kantar the data and insights consulting company It was a well curated event full of relevant new information and insights about the digital marketing world A wide range... Read more

The round was led by Anchorless Bangladesh a New York based early-stage venture capital firm active in the local startup ecosystemHypeScout a SaaS-based Bangladeshi influencer marketing startup has raised in pre-seed funding The round was led by Anchorless Bangladesh a... Read more

France counts approximately online influencers Their work can include product placement tutorials and even promoting cosmetic surgery While most influencers struggle to make a living from their craft some have made it a lucrative business But sometimes nbsp scams can... Read more