In its amended definition of celebrities the Advertising Standards Council of India ASCI has added social media influencers with a following of at least The ASCI code contains a special rule for celebrities that states that commercials using celebrities must... اقرأ أكثر

Influencer marketing has been in existence for about a decade now During this time this brand promotion tactic has become increasingly popular among businesses of various sizes due to its effectiveness in reaching a wider audience and increasing brand awareness... اقرأ أكثر

Influencer marketing has been mainstream for some time now with many businesses using it to increase exposure of their brand products or services However despite its consistent growth in the nbsp digital marketing nbsp community there are still plenty of... اقرأ أكثر

Influencer marketing has become one of the fastest and most effective means to reach audiences now Social media platforms are becoming an important point of contact with the audience The impact of social media is best seen when the right... اقرأ أكثر

MENA retailers however should shift their focus towards Gen Z and millennials as these demographics tend to be impulse purchasers and are heavily influenced by social media players says new researchSocial media platforms across the Middle East and North Africa... اقرأ أكثر

Radio s progressive nature reaps from its fortitude to keep developing the medium with the objective of staying relevant In light of the dramatic shift in consumer behaviour that followed the pandemic several organisations across industries had to refocus re-evaluate... اقرأ أكثر

A new nbsp survey conducted nbsp by nbsp Matter Communications nbsp in the US nbsp reveals consumers are making purchase decisions based on influencer content The data shows of respondents have either researched purchased or considered purchasing a product or... اقرأ أكثر

Deals For You Days will kick off July in the US a strategic one week before its competitor and will offer discounts on thousands of trending items across clothing beauty books home d cor and more According to the platform... اقرأ أكثر

A growing number of influencers believe the Gulf is at the forefront of regional transformation especially in the tourism and entertainment sectors Among the standout nations the UAE emerged as the top pick with per cent of surveyed creators pointing... اقرأ أكثر

When you re looking to get your message out to the world it s often smart to enlist the support of an influencer who speaks to your audience But staying on top of all the latest trends and figuring out... اقرأ أكثر

AI is growing faster than ever MarketsandMarkets predicts that the artificial intelligence market will skyrocket to billion by In this constantly changing environment you either adapt or risk falling behind As a result companies and businesses around the world are... اقرأ أكثر

Any influencer who is picked to promote the Health Ministry s agenda experts caution must have a background in healthcare and nutrition PETALING JAYA Untrained influencers sharing content on nutrition can lead to confusion or worse even harm say experts... اقرأ أكثر